Jonas Lund

Jonas Lund’s Conversion Pixel website documents an attempt to make a work of art using the mechanics of targeted advertising.

A group of artists, curators, and critics are being shown various series of abstract images through targeted advertisements, the number of clicks each image receives – along with various other metrics – are reported here with the goal of finding the most popular of each series. Iterated over many different formal features and combinations, this process will refine itself towards both more complex and more popular configurations. The integration of targeted advertising within contemporary process-based art suggests a range of possible critical interpretations, no more determined and no less personalized than the clicks themselves.