Smoke Test launched with a special marketing webinar streamed live from Oslo on Wednesday 31 May to coincide with the PRAKSIS Summer 2017 residency The Artist Entrepreneur, developed with Bailey in collaboration with UKS and The Moving Museum.

Taking the form of a classic webinar, Jeremy Bailey walks through of the methods and strategies of launching a successful business, in this case as an artist. Tour the product offer, advertising and websites with the participating artists Claudia Lomoschitz, Post Religion, Yinan Song and Kathia von Roth, and hear initial results from the smoke testing.